A · Deep Water
Navy-dominant and conversion-tight. The hero lead form sits above the fold on desktop, which is the biggest structural difference between this and the other two.
Homepage · three directions
Same copy, same palette, same SEO head and schema in all three, so you are comparing design and nothing else. Every one passes the full sweep: nine widths, no overflow, no heading widows at 1280 or 390, 44px tap targets, a 14px type floor and zero contrast failures. Direction C exists to be too much.
Open each one and scroll it properly. The mobile button gives you the full 390 capture.
Navy-dominant and conversion-tight. The hero lead form sits above the fold on desktop, which is the biggest structural difference between this and the other two.
Cream, editorial, portfolio-led. The nautical chart is the whole system: hairline grids, coordinate labels, depth soundings, services as an index rather than cards.
Poster-scale display type, a stair-stepped hero, a kinetic teal marquee and CSS caustics. Its job is to be dialled back. Everything bold is still inside the rules.
The intake sheet is the one that needs you. The rest is reference.
The intake sheet. Every placeholder in the build, with checkboxes and fill lines. Print it or fill it on screen.
ReferencePalette from the mark, every measured contrast ratio, the type scale, density tokens and the rules they produce.
StrategyThe full page architecture. Two growth axes, every URL template, title pattern, schema type and the anti-thin-page gate.
TechnicalHow to rebuild, the Bootstrap import-order rule, the CSS budget, and exactly what the verification sweep asserts.